Brief:
Design a minimalistic product booklet that is modern and engaging for customers
Concept:
Being that this a product booklet, I wanted to make type very bold and inviting to draw in attention of the customers, to keep viewers flipping through and wanting to read through the material. Using the grid and rounded shapes that resembled the font choice was something I really wanted to keep in the theme of this booklet, making everything look consistent and sleek. Precision has always been something that I like to express in my design work, and here I really wanted to make that apparent with placement and spacing that is observable in this piece.